Honeyfund made a name for themselves as a platform where caring people could give money towards a couple’s honeymoon fund.
Now they are hoping to take that success and expand into the realm of other life milestones like the purchase of a home, the birth of a child, or even a sudden illness.
Yes, platforms already exist to tackle the gift giving process in these life events. But the competitive advantage of Honeyfund is the fact that now each of those life events no longer require rebuilding the wheel from scratch if you will.
One fund. One contact list. Multiple applications. That’s the unique selling proposition that Honeyfund is offering.
The Future of Honeyfund
Honeyfund already led the charge of bringing the wedding gift process into the 21st century. They changed the focus from giving toasters and blenders to giving cash and experiences.
This market crossover means that Honeyfund is taking their success in the $19B wedding vertical to the $130 market of all-occasion gift giving market.
What Interested Investors Need to Know
Three things that investors should take note of:
- Potential crossover success: Seeking to make their voice heard in a $130B market.
- Shark Tank: Kevin O’Leary of Shark Tank is a financial backer.
- Track record: More than 1M couples and $640M in fights given from 6M givers.