Companies are flocking towards video advertising on platforms such as Instagram, Snapchat, and TikTok.
The hurdle for companies has been staying on top of the content creation game and consistently pumping out good content that will engage their target audience.
Video production carries a hefty price tag, often with little guarantee of a good return on investment.
If only there was a marketplace where businesses could connect with good content creators.
Enter Insense, a company that’s seeking to redesign social ads with data-driven creativity.
But there’s a big fat cherry that Insense puts on top of their ice cream sundae of a marketplace.
They’re building an ad creation ecosystem that’s powered by a machine learning engine that will do all the analytical heavy lifting, allowing the business to feel that much more secure in their ad spends. The end result being what they’ve dubbed, “Data-Driven Creativity.”
The Future of Insense
With a 3 year track record of 2x YoY growth, Insense is riding a wave of success that’s getting bigger by the year.
Entering year 4 in the existence of their marketplace, Insense has its sights set on the development of their Machine Learning Engine, which will ultimately produce an AI platform that will allow Insense to scale exponentially.
What Interested Investors Need to Know
Three things that investors should take note of:
- Target market: The video advertising market is is $103B
- Sweet spot: Insense is the only platform out there that strikes that perfect balance between cost effectiveness and paid relevance.
- A-list clientele: L’Oreal, P&G, and Nestle all work with Insense.