Company Background

“Natural” deodorant can be a bit of a misnomer.  Unlike labels like organic, which have strict regulations, calling something “natural” is a bit of a free for all.  

What that has resulted in is lots of alternative deodorants that quite often don’t work, or in some cases, make the problem worse.  

Pit Liquor seeks to solve this predicament by using a whiskey-based product that produces genuine odor protection without the toxic elements found in traditional deodorant.

The Future of Pit Liquor

With wholesale partnerships with the likes of Nordstrom and Urban Outfitters, it’s no surprise that Pit Liquor has seen a 3x year-over-year growth in revenue since 2017.  

Companies like Poo~Pourri or Squatty Potty have taught us that funny, punching branding has incredible potential to scale.  

That’s why Pit Liquor believes it can follow in the deodorized footsteps of these types of brands and make Pit Liquor a household name (and scent).

What Interested Investors Need to Know

Three things that investors should take note of: 

1. Consistent Growth: 3x year-over-year growth in revenue since 2017.
2. Punchy branding works: brands like Poo~Pourri and Squatty Potty have become household names. 
3. Profit: Pit Liquor maintains an 86% profit margin, which makes them prime to scale.