Different investors have different priorities when assessing a potential startup investment. In an investor presentation or pitch deck the entrepreneur will summarize the key points about the business that they think are relevant to investors. The pitch deck provides a useful starting point for evaluating a company, but investors should also take the time to review the other materials provided in the data room.
The length and content of a pitch deck will vary depending on the stage of the company. Some of the common factors that seasoned investors assess in a pitch deck include:
- Product
- Team
- Differentiation
- Business model
- Distribution
- Customers
- Financials
- Market size
- Competition
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