While hard seltzers have been around for years (anyone remember Zima?), newer companies like White Claw and Truly have caused the bubbly, alcoholic beverage to soar in popularity. In fact, in 2019, hard seltzer sales grew by almost 227%. Since then, the hard seltzer market continues to grow as people emerge from their homes for the first time since the pandemic began, ready to drink hard seltzer at the beach, the park, and the bars in larger amounts than ever before.
These days you can’t go to a grocery or liquor store without seeing at least half a dozen different kinds of hard seltzers on the shelf. So how can a newer company set to IPO in the near future compete against some of the biggest players in the beverage alcohol space? Meet Elephant Craft Hard Seltzer, a seltzer company that’s dedicated to seriously strong, passionately crafted seltzer that’s harder, healthier, and happier.
After operating in the beer industry for over 25, the founders of Elephant Craft Hard Seltzer noticed the impending boom of the hard seltzer market but were incredibly disappointed with the quality of options available to the average consumer. Here’s the problem in their own words:
“They were all skinny, white cans with Black Cherry or Mango flavor profiles, at 5% or lower Alc/vol. No one was creating anything new or trying to explore what you could do with this beautiful beverage. Instead, they were just hitting copy + paste in a feeble effort to steal some market share without any real effort.”
Instead, Elephant Craft Hard Seltzer decided to brew using only high-quality, real ingredients; resulting in delicious flavors that pack a punch! With a brand inspired by the African elephant, a core part of its mission is to take care of the Earth by supporting vulnerable species on the verge of extinction. Their mission is to do good, make good, and be good in all that they do.
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